Our society is overloaded with all kinds of products. Too much competition cause often confusion for the consumer who does not know how to make conscious consumption choices and finds himself buying the least expensive product. It is not true that price and quality are always directly proportional to each other. On the contrary, it is  necessary to know how to carry out a careful quality-price ratio, in order not to incure in scams. Who wants to make a conscious consumption choice in matter of cosmetics has several tools available to help him.

Anyway, let’s see immediately how to make conscious consumption choices in this brief guide


First of all, every cosmetic on the market is provided with documentation (the Product Information File or PIF), which can be requested by the client himself, and that certifies its safety and effectiveness. Therefore, consumers who desire to access this information have several opportunities, including:

-Writing to the company, at the address indicated on the product’s label or listed in the centralized public directory.

-Calling the company at the number, which can be indicated on the product’s label or listed in the centralized public directory.

– Contacting the company by e-mail.

-Visiting the company’s web site at the address on the product’s label or in the centralized public directory.

Businesses must grant to be able to reply to consumers from anywhere in the European Union. Furthermore, all the requests received and the replies given must be registered and retained.

The case of organic cosmetics

In this regard, distrust those who claim that the organic or natural cosmetic does not need such documentation because it already has “organic” product certification. The terms “organic” and “natural” indicate that the ingredients used are of natural origin, biodegradable and come from organic farming. This does not mean that they are safe products or that they do not need the documentation required by law, which establishes that:

  • A product safety assessment has been done.
  • The effectiveness of the cosmetic is demonstrable.

They are therefore cosmetic products that must comply with EC Regulation 1223/2009, like all other cosmetics, but in addition must be controlled by recognized independent bodies that issue organic certification. The most accredited ones are: BDIH, CCPB, COSMOS, ECOCERT, ICEA, NATRUE, and many more. The company who declares ORGANIC COSMETIC on the packaging must compulsorily contain the mark of the body that has certified it on the product. Therefore, it is essential to be very careful of fakes and smart people who write ORGANIC in the name of the product, but are not actually certified by a reference body.


Another simple and easily accessible way to learn about the product is through the label. By law, in fact, the label must contain a series of useful information for the consumer, who, thanks to what is declared, can make a safe and correct use of the product. But how can you read exactly the indications written on the label?

Here are some tips

Among the mandatory disclosures, those most useful to the consumer are:

  • The ingredients list;
  • The date of minimum durability, the so-called PAO (period-after-opening);
  • The warnings required by the law.

The ingredients list includes an indication of any substances identified as possible allergens. This way the consumer can understand if using the product is advisable or not. The date of minimum durability is indicated by the hourglass symbol,  while PAO is indicated by the open container symbol and, for example, it can be 12M, that is 12 months. Both these information are very important for a correct use of the product because they guarantee to the consumer its safety and efficacy.

These information (date of minimum durability and PAO) must be proved by specific laboratory analysis. Therefore, the producer is required, before placing a cosmetic on the market, to analyse it in order to determine its certain durability. Frequently, many manufactures indicate a durability of the cosmetic based on similar products: only for certain and few products is it possible to assume this responsibility, as each cosmetic product is different from the others. Just think that just by changing the primary container of the cosmetic (from glass to plastic), the duration of the product is different.

Now you will be able to carry out conscious consumption choices with more safety. For further information we are available to help you understand better when a cosmetic is safe for the consumer.

Because of professional ethic, we won’t indicate brand’s or cosmetic product’s names to purchase but we will give you useful advice in order to make conscious consumption choices and buy a cosmetic with more awareness and knowledge.