We are surrounded by different products, of every genre and shape, but all have something in common: any product we buy comes with its own identification label. In particular, cosmetic labels must provide a range of information necessary for the consumer. This is indispensable to clearly identify the type of product to purchase. It is clear that it is not possible to entrust the elaboration of labels to inexperienced professionals in this field, but it is good to rely on those who know the subject in depth. A label that does not comply with EC Reg. 1223/2009 is subject to administrative sanctions, therefore it is fundamental to pay attention and choose the right partner.
It can be an adhesive sheet or a plastic film, which is applied on the cosmetic packagings or directly on the cosmetic product itself, in order to identify it and to provide useful information to the consumer. Labels must comply with the regulation currently in force. Otherwise, the sale of the product involved is not allowed.
Labels can have various shapes, colours, materials depending on the destination: for example, the label of a bottle of shampoo is made of a really strong and waterproof material. This beacuse it must not be ruined by continuous exposure to water jets and must remain legible throughout the time the prdouct is used.
In the case of cosmetic products, certain consumer protection information must be present in an indelible and legible manner. Obviously, the cosmetic label in question must also recall the very characteristics of the product, maintaining a layout that is pleasing to the eye, but in a clear and simple manner.
Label and packaging are closely related to each other. They create a sort of dress of the product, allowing a complete and reliable presentation of the latter, informing the users about what are they buying. At the same time, however, if the job is well-done, they influence the choices of purchase, pushing the consumer to prefer a certain product over another.
Packaging is often understood as simply wrapping to protect and package products. Nowadays, in addition to necessarily having to fulfill this function, packaging has a much more sophisticated and complex task.
Let’s begin dividing the diffrent types of packaging in 3 categories:
PRIMARY PACKAGING: the casing in direct contact with the product.
SECONDARY PACKAGING: package which envelops/contains the primary packaging.
TERTIARY PACKAGING: packaging required to perform logistics functions.
In this article we will debate the secondary Packaging, thanks to which the aesthetic role of packaging becomes decisive at the time of purchase. A captivating package, in fact, allows a product to stand out from its peers. This allows it to be competitive on the market, helping to expand company visibility.
After these premises, it is clear that the packaging, in addition to protecting the content, is a fundamental tool in marketing and can become a means of information, communication and advertising medium itself, if not even an integral part of the product. To understand the importance of an efficiente packaging, it is sufficient to realize that such packaging acts as an intermediary between the consumer and the product itself. This because, when we buy any item, the first thing we see is the packing box and not the product it contains!
We can then define packaging as a business card to present to the consumer.
For this reason it is necessary to adhere to precise parameters and provide all essential information. In addition to identify the product, the packaging strengthens the company image. This allows to stand out from the competition displayed on the same shelf and consequently attract the attention of the consumer.
Let’s not forget that Labels and cosmetic Packaging do not perform only an aesthetic task but first of all a normative and informative one.
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